Let’s get straight to it! In order to get better at writing blog posts, you need to first, focus on what matters and that’s…
I used to be soo obsessed with the imagery of the blog and other fine details that often time I’d lose focus on crafting a really great blog post! I was overthinking titles, dedicating excessive amounts of time to searching for images, gifs etc and not enough time to the actual post! Most time I spent hours focusing on these details that I would develop headaches, fatigue etc and would have a difficult time revisiting the post to actually complete it. There’s nothing worse than writing when you’re aggravated or hungry because you can’t focus and when you can’t focus and think clearly it’s hard to create good work.
It used to take me on average 4-6 hours to finish a blog, now I get blogs done in about 1 hour and that’s because I only focus on writing! Once I’m finished with the “hard part” I move on to the easy, fun part of things which is finding stock images and tune any other fine details! Blogging this way allows me to only focus on what matters the most and that’s crafting a really great blog post. This makes room for me to create 2-3 blog post at a time which I then stockpile so I can always have content on hand! Organizing your blogging system this way will keep you creating consistent content that will drive more traffic to your blog!
MORE ON WHAT I RECOMMEND TO GET BETTER AT WRITING BLOGS AND WHAT WORK’S FOR ME:
Start with creating the foundation for your blog.
-Organize as many key points that you can think of about your topic and write them down. This will help you tremendously in getting your ideas out and really tying the blog all in! I love doing this when I have writer’s block because it stimulates my mind for when I am ready and able to write at a later time! When you do re-visit that blog it will be so much easier to finish trust me!
Create sub-categories and get the most out of each topic!
-I used to think that because I talked about it once that I couldn’t speak about it again because it would sound repetitive. I found that this approach was limiting soo many potential blog opportunities and I retrained my mind to think about it differently as soon as I realized it!
REPURPOSE THAT CONTENT!
HERE’S HOW TO CREATE SUB-CATEGORIES AND GET THE MOST OUT OF YOUR BLOGS!
This method will help you engage new readers on old content so keep reading!
Examine 1 of your older blog post
Open a new document and write down a few different approaches to that blog
If you’re not sure of WHAT kind of content you should be creating that will drive readers to your blog post, read: How you can create content your audience loves.
EXAMPLE BLOG YOUR CONSIDERING TO TURN INTO SUB-CATEGORIES:
DO THIS TO GET ENGAGEMENT ON YOUR OLDER BLOG POST
“Why you should implement co-washing in your natural hair care routine”
2 additional titles you can re-create from that:
My top favorite haircare products that I use to restore my natural hair (Keep in mind this is not to duplicate the content of 1st post above but to simply use that blog as a branch to speak about the topic in more detail from a different angle! Make it new and fresh and even switch up or add more options to the post to shy away from it sounding repetitive!)
My natural hair care journey and how you can grow thick and long hair
With these new blog titles you can now repurpose the old ones! This method is perfect for internally linking your blogs within blogs! What I mean by that is say you post blog titled: “My natural hair care journey and how you can grow thick and long hair”
Within that blog post you can link a related article for “Why you should implement co-washing in your natural hair care routine” ! If your readers are interested in the 1st blog post they will surely be interested in checking out your related post! Use this method to gain more traffic to your blog and engage new readers to visit your old content!
It helps to remember and circle back to your audience, your focus should be to give them content that is beneficial.
WRITE BLOGS WITH CATCHY TITLES THAT WILL INTEREST THE READER IN LEARNING MORE
When you write blog post asks your self, “would I click or read this?” is the title captivating enough to get the reader to click it? Will they find interest in knowing more about your title? If not then you may want to look at updating some of your blog titles so that they hit those marks.
In your blog titles you’ll want to do either of the or:
-Spark curiosity/ interest
-Ask a question
-Create an open ended question
-Offer a solution to a problem
-Write something that’s relatable to what you know will resonate with your audience
PAY ATTENTION TO WHAT YOUR AUDIENCE ALREADY LIKES FROM YOU AND RE-CREATE MORE OF THAT!
You should know what it is your audience needs from you in order to create good content that will resonate with them. Do this by doing a blog audit. Take time to review your analytics and view what topics your audience likes to hear from you. You only wanna focus on creating content you KNOW they already like! Click here to read how you can do an audit for your blog.
Following the steps in this blog will give your website more value and more opportunity for your readers to engage + keeps you managing consistency which will make you a successful blogger! Read more on how you can create content click worthy content your audience loves here
Want more tips to grow your brand and drive traffic + revenue? Book a biz meeting for your brand here and get some all new strategies so you can start seeing results now